When elite skiers set out to conquer the world's most challenging mountains, they need the best equipment. They can't just browse idly at the local ski shop. Going online to buy high-end equipment such as avalanche airbags and climbing skins, these skiers often already know exactly what they need to keep them safe and competitive in the mountains. To expedite the shopping experience, Black Diamond Equipment, Ltd., an online retailer of high-end skiing and hiking equipment, takes an active role in predicting their needs and immediately pushes the right items to shoppers, rather than waiting until they check out to make suggestions.
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