Good Afternoon,
Today we announced a significant milestone in our company's journey:
MicroStrategy is now Strategy. With a proud 35-year history in enterprise analytics, we are now recognized innovators in the two most transformative technologies of the century – Bitcoin and artificial intelligence. The name "Strategy" reflects our unique position as the world's first and largest Bitcoin Treasury Company, a leader in AI+BI, and a Nasdaq100 stock. It also signifies the value we bring to the strategies of our customers, partners, shareholders, and employees.
With our new name, we've introduced a bold new logo with a stylized "B", signifying the importance of Bitcoin in our vision. The brand's primary color is now orange, representing energy, intelligence, and Bitcoin. To experience the brand firsthand, visit our new websites:
We believe our position as an independent, publicly traded analytics company is important to the enterprise software ecosystem. With Strategy One, we were the first to deliver an open AI+BI platform in a container-based, multi-cloud architecture. We will continue to revolutionize the use of AI in our software, giving you the freedom and agility to innovate along with us.
We have more exciting announcements and product releases planned for 2025, and I hope you will join us at
Strategy World 2025 to learn more.
I am incredibly proud to launch this next phase of Strategy, and I thank you for being a part of our journey.
Best,
Phong Le
President & Chief Executive Officer
Strategy
