This white paper highlights how text messaging has evolved from what was primarily a popular consumer app for social messaging to one that is now a critical business communications tool. Text messaging's simplicity, convenience, low cost, and high read and response rates make it an ideal solution for customer engagement and internal workforce communications. This white paper characterizes how leading-edge companies are using business-grade messaging solutions today to improve business productivity, operational efficiency, and customer engagement. This white paper reviews what companies not yet using such solutions should consider.
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