The hotel marketplace has changed forever; the increase market share of online intermediaries along with Airbnb type services have played a major role on this evolution. It also influenced the rising cost of guest acquisition, forcing hotels to effectively find ways to drive direct bookings.
Hotel loyalty programs are one of the most cost-effective ways to boost direct bookings and increase the lifetime value of guests. Understanding how the industry and guest expectations are shifting and the impact on the hotel operations are paramount. Our latest study - What do Consumers Want from a Hotel Loyalty Program, empowers you with data and insights on the consumer’s expectations toward hotel loyalty programs.
