A goldfish has an attention span of 9 seconds. In 2000, the average human attention span was 12 seconds and by 2015, it had dropped to just 8 seconds. As a result, marketers have increasingly less time to grab customers' attention and influence their behaviors. What's more, 84% of consumers don't trust traditional advertising. This landscape presents an enormous challenge for marketers today. Learn how to stay relevant today.
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