At the heart of a digitally transformed organization is data- data that can be trusted and securely accessed by everyone in the organization to enable new product creation, superior customer experiences or deeper marketplace insights. To reach this level of maturity, organizations are starting to leverage master data management (MDM) solutions to foster and deliver trusted data to their line of business data consumers such as marketing and sales. Benefits include faster time to value, self-service access to product and customer data including the relationships between them, and a central multi-vendor, multi-channel distribution management hub. Learn more about MDM use cases from IBM experts and understand how Machine Learning, graph technologies, and Cloud are innovating this solution space. Also, hear directly from a customer on the opportunity and value of improving the accuracy and quality of their core customer information.
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