Leaders in many organizations have come to view the IT stack more as a cost center – a necessary expense in pursuit of operational efficiencies – than a growth engine driving top and bottom line momentum. A root cause of this perception is the way the IT stack has grown. In most organizations, the IT stack has grown reactively in service of the agendas of other parts of the organization – supply chain, sales or marketing – rather than via the pursuit of its own potential to drive sustainable, profitable growth. How can the CIO pivot towards a more strategic voice in the growth agenda? As CIOs find themselves at a crossroads, a new model called Stack-Based Innovation offers a way to propel IT into the growth conversation, systematically unlocking new value for the business.
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