Did you know password sharing is costing OTT and streaming media providers big money? At least $2.3 billion a year for Netflix, according to a recent study by Cordcutting.com, and an estimated $1.5 billion in 2018 for Hulu, according to a CNBC report.
Don't have a process in place to prevent further password sharing that both enhances the subscriber experience and helps drive revenue retention?
Neustar can help.
On June 18th, Neustar and Steaming Media will present: "Delivering Subscription-Based Content? Learn 5 Ways to Crack Down on Password Sharing."
Jason Thibeault, Executive Director, Streaming Video Alliance, and representatives from Neustar will share strategies for reducing revenue loss from password sharing.
Attendees will learn:
- How to identify subscribers who are likely sharing their passwords
- 5 recommended best practices for using IP decisioning data and analytics to address password sharing in a way that balances both content licensing mandates and the customer experience
- Examples of how providers are using decisioning data and subscriber communications to crack down on password sharing
