2022 is your year.
Now that the first month of the year is officially behind us, I hope you've had a moment to take a breath. The start of a new year always comes stronger and faster than we anticipate, especially with some of the unique challenges we've all faced over the last two years. But I think we can all agree, the turn of the year marks a time to reassess and reevaluate; it brings a different kind of energy to it, the energy of possibility.
How do we harness that energy, turning possibility into action, into tangible innovation? Innovation requires challenge, risk, and failure; all things, as humans, we are programmed to avoid. So, I invite you to ask yourself this: What is the pain of same?
So often we find ourselves stuck, focusing on the hardship of change rather than the tremendous value addressing the pain of same brings. What is the value in simplifying process or accelerating innovation or delivering better experiences for your customers and employees?
While we've been steeped in change over the last two years, it has been surviving versus thriving, it has been emergent versus strategic. 2022 is the year for building competitive differentiation around strategy. The winners will be those who can simplify the journey of change; the innovators who are crafting roadmaps instead of starting points.
I've expanded on these thoughts in my recent guest appearance on InterVision's podcast, Status Go. Listen here. And if you hear nothing else in this conversation, hear this: Begin now. Don't wait.
2022 is your year, 2022 is our year. Let's do this - together.
Jonathan Lerner
President & CEO
InterVision
